Finalto Relaunches Its Tech Offering Suite

Finalto (previously TradeTech), which is the trading technology division of Playtech, has relaunched its offering as a full turnkey and modular solution.

According to the press release shared with Finance Magnates, the company is now offering its end-to-end broker solution as Finalto360 to align more with the company branding.

The SaaS subscription-based solution offers a range of tools that include CRMs, PSPs, marketing, compliance and reporting. The proprietary trading platform of the company interconnects all its tools.

Trading Tech Is in Great Demand

“We have seen a big interest in our proprietary trading platform that offers a single access point for trading all instruments as well as these immense capabilities to add many 3rd party trading tools, news, education, TV channels, etc,” said Oksana Remez, Senior Business Development Executive at Finalto.

Additionally, the company split the advanced standalone trading solution Finalto Trade into a fully serviced, or self-managed, and self-hosted platform. The announcement elaborated that Finalto Trade is offering a customizable solution to its clients that will also support a wide variety of add-ons and a flexible dealer back office, giving brokers complete control over operations and reporting.

“Our turnkey solution, with the ever-evolving tools and 3rd party integrations, is even more functional and efficient,” Remez added. “Since brokers have their IT resources focused to support remote working, the interest of having a plug and play solution grew exponentially.”

In addition to the rebranding and functionality changes, the company also efficiently pricing its products. It is positioning its products for both startup brokers and established firms with dedicated IT teams.

“The trend to differentiate and provide a unique offering to the traders has been on the market for a while,” Remez said. “However, from the start of the pandemic, the retail trading industry has seen a rise in registration and trading volumes from both typical traders that like to play the swings, as well as a new, younger demographic of retail traders.”