As client experience has become a priority for brokerage platforms, OANDA inked a partnership deal with CONVRS, a personalized customer engagement platform, to allow new customer onboarding directly from the messaging platforms.
Announced on Tuesday, the integration of the third-party solution will enable potential OANDA clients to open demo accounts from a wide range of messaging apps like Facebook Messenger, WhatsApp, LINE, Telegram, and even SMS.
“In today’s world, people are increasingly using instant messaging apps in every aspect of their daily lives. As such, we wanted to upgrade our onboarding protocols to better reflect this, extending our channels of communication to include the world’s most popular social media and mobile messaging apps, ushering our client engagement activities into the 21st century in the process,” said Kurt vom Scheidt, Chief Operating Officer with OANDA.
OANDA has an extensive presence around the globe, offering brokerage services. The broker group also acquired Poland-based TMS Brokers earlier this year, thus further expanding its European footprint.
The new onboarding process through social messaging platforms will support up to 53 languages, covering the brokers’ wide operational markets.
“It’s exciting for OANDA to be able to increase engagement with our clients in a way that’s easiest for them by using their choice of tools and methods rather than those that might otherwise be imposed upon them,” vom Scheidt added. “We look forward to introducing our new messaging capabilities to other jurisdictions around the world in the coming months.”
Enhancing Client Experience
CONVRS, on the other hand, was founded in 2018 and has become a preferred third-party partner for many brokers. The company has tied with more than 25 financial intermediaries, including forex and CFDs brokers and digital banking solutions.
“Given the 85% open rate for messaging apps, OANDA is now meeting its clients where they are,” said Enis Mehmet, co-founder of CONVRS. “Being able to support them in a variety of available channels, we look forward to working with how they engage clients in the other stages of the customer journey.”
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