Handal Semesta Berjangka open recruitment for Advertising Optimizer - Digital Advertising Specialist: Job description: Responsible for the day-to-day management of paid digital marketing campaigns which will include paid search, display, and social advertising strategies. Responsible for creating and optimizing paid media channels to support digital department growth goals. Work closely with production teams to conceptualize and acquire all digital assets necessary for his respective platforms. Key Objective of Role Responsible for all paid media campaigns on specific channel of media buying Key Responsibilities Your primary responsibilities, but not limited to: 1. Build and optimize paid media campaigns in channels like paid search, display, social, native advertising, and video 2. Analyze real-time performance data and optimize at a granular level 3. Break down performance trends and share insights with stakeholders 4. Collaborate and share takeaways with a team of fellow paid media specialists 5. Test ad messaging, landing pages, and anything else that might impact the user experience 6. Stay up to date on industry trends and the competitive landscape Requirements 7. 3+ years of experience managing paid media campaigns 8. Detailed reporting with good visualization skill from data 9. Google Ads Search Certification 10. An eye for detail and a mind for analytics 11. Balance of technical and interpersonal skills https://www.hsb.co.id/